Harrogate, North Yorkshire, United Kingdom | February 6, 2025 - The geospatial industry faces two critical challenges: weak sales and marketing strategies and a declining talent pipeline. Elaine Ball Ltd is addressing both at Geo Week 2025 with The Academy (Geospatial Marketing Academy) and its latest initiative, Get Kids into Survey – now integrating with Minecraft.
Attendees can visit Booth 624 to explore how The Academy is transforming geospatial business growth and Booth 745 and how Get Kids into Survey is shaping the industry’s future.
The Academy: The Hub for Geospatial Sales, Marketing & Growth
The Academy is the central hub for all Elaine Ball Ltd’s services, bringing together:
- Strategic Consultancy – High-level sales and marketing expertise, led by Elaine Ball, providing geospatial businesses with tailored strategies for growth.
- Online Training (The Geospatial Marketing Academy) – A self-paced learning platform that delivers industry-specific marketing frameworks and live Q&A support to help businesses execute effective strategies.
- Bolt-On Marketing Support – A fully outsourced marketing service for geospatial businesses, offering hands-on execution of campaigns, brand positioning, and lead generation. Unlike generalist agencies, Elaine Ball Ltd brings 30+ years of industry experience, meaning businesses can hit the ground running without the need for lengthy onboarding or industry training.
By housing all its divisions under The Academy, Elaine Ball Ltd provides a comprehensive, results-driven approach to sales and marketing in the geospatial sector, ensuring businesses can access the right expertise, tools, and execution support to stay ahead in a competitive market.
Get Kids into Survey: Inspiring the Next Generation
Elaine Ball Ltd is also focused on securing the future of the geospatial industry through Get Kids into Survey. Its latest initiative? Bringing surveying to Minecraft.
The team is actively raising £200,000 to develop and promote three of its Get Kids into Survey Posters into dedicated games that introduce children under 12 to the world of surveying in an interactive and engaging way. Elaine Ball is seeking industry partners to support this groundbreaking project.
Visit Elaine Ball Ltd at GeoWeek 2025
